3 Big Mistakes Clickbank Vendors Need to Avoid

By ChesneyMicklon on January 20, 2011 In Internet Marketing

Clickbank is known as one of the best places to get started if you’re planning to sell digital products on the web. It offers you a way to accept secure payments, as well as a place to find new affiliates. It’s a bit like outsourcing those backend office functions to Clickbank to do for you. However, in order to make the most out of Clickbank it’s important to understand how to setup a strong foundation. In other words, if you’re going to make mistakes right in the start, your overall efforts will get affected. This article will look at some of the mistakes you need to avoid as a Clickbank merchant to help your business prosper.

Your sales page needs to be clean, and believe it or not but we have seen a few sales letters with ads running on them. We should not have to write about this, but we have seen it – so people do it; do not do that. Basically no one other than the super clueless will spend their time promoting your product. All any affiliate would be doing by promoting your product is wasting their time, anyway. The reader must become engaged in the letter and nothing else. Your conversions will have a chance to be better, but your letter must be good too. The second mistake is being vague in what you’re offering as a vendor to your customers. You’re selling intangible digital products that your customers can’t pick up and check out before they purchase from you. Make your offer description as precise as you can so your customers will know what they can expect. While the description is important, it’s also vital to let them know your product is real, so offering a graphic representation, like a book cover graphic, can help. The more successful Clickbank vendors will work on writing great sales copy, but they’ll also have top-rate graphics to represent their products.

Lastly, don’t ever make the mistake of thinking your prospects are stupid by patronizing them with bad quality sales copy making big promises for a few bucks. No matter what niche you’re in, your prospects will be quite aware of what they’ll be getting for the price tag. You’re insulting their intelligence by making unrealistic claims. Be authentic about your product and your approach, and focus on delivering a top quality product instead of trying to think up ways to get a few measly bucks out of prospects.

Hopefully these tips will help you avoid costly Clickbank merchant mistakes. You can find your success with this model, but you have to be willing to do your part and work hard at it.

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