Facebook Advertising Tips, Hints, and Proven Strategies

By RobinJahwa on January 22, 2011 In Internet Marketing

Online advertising has grown by leaps and bounds in the past few years. Even though Google helped to increase the advertising space online, the newest entry to the market is Facebook. Advertisers are finding out that Facebook is very effective for targeting certain niche markets and groups of people. In this article we will be looking into 3 powerful Facebook advertising tips that will help you out with your campaign. If you want to make money online, you need to research and study a lot.

If you have a fan page, then you simply must drive as much traffic to it as you can for your offers. There is a huge amount of traffic that is very targeted at Facebook, and you can reach that traffic with fan pages. You can direct people straight to your website; however you can achieve higher conversion rates when you send the to your fan page, first. This isn’t hard to figure out because with a fan page, people have a chance to connect with you; and then when they do see your marketing offers they are almost pre-sold to you. Marketing and building a fan page is like building an email list, and the more people (fans) you can get; then the more people you can contact and tell about an offer. Of course testing is the way to go in all marketing, so then you can simple test this out for your own benefit. Don’t have a Facebook fan page? You can build your own fan page as long as you have a Facebook account. Like email marketing, you can’t just get optins and automatically start making a killing. Right? Your fan page needs to offer or give something to people; make them want to get involved in some way. Just think in terms of relationship marketing, and that is how you deal with your fan page and your fans. In addition, you can also put your traffic into different age groups. The best way to accomplish this is to product age groups with gaps of 5 years. But, this doesn’t mean that you should only test groups that have a 5 year gap. This one feature has a lot of testing potential. You would have the ability to test the kind of response that you get for certain age groups and then target them. As the days continue on, you will soon realize that these responses are very predictable, which should make it easier for you. This is when you would be able to promote to people of different ages with products that were created just for them. There are some proven strategies that can help you make money on the Internet.

You will want to market your fanpage, so direct people to the custom tab and *not* your wall. Ok?

No one at Facebook has any control whatsoever over the content that is on your wall. But the custom tab is where you are in charge, and you’ll be able to put what ever it is you want for your fan page, etc. There is no control with the wall because, as you know, that’s where all the other people can leave comments about who knows what. Also, marketers have already shown that conversions are much lower when they originate from the wall. So always have your targeted traffic flowing in your page’s custom tab rather than the main wall. All in all, Facebook is growing by leaps and bounds, but if you want to get the most out of it, you must be a smart advertiser that knows how to text ads in order for it to work.