Old Domains Are The Better Deal

By samdomainian on January 20, 2011 In Internet and Online Business

Old domains do in fact improve with age. Many factors contribute to this improvement. Reasons include improved search engine ranks, dedicated traffic, and links back to the site from third parties.

Old domains are often the most popular, which is why they sell for a much higher price than new domains. Your best bet is to go to a site that sells domain names to find an existing one that you like.

Determining search engine rank is simple: the first one listed on a result is ranked number one, and so on. If your site sells model cars, type in model car sales and see where your site ranks on the search result. Some companies and individuals pay search engines to rank them more highly, but this is not always necessary and can become a ridiculously costly thing, especially if you consider how many different search engines are out there.

There are services out there that sell a domain name to discerning customers because of their search engine ranking. Google has an automated system for determining page rank, and this is largely determined by the age of the site and the number of times its “spiders” have crawled through it. You will find that older sites will often rank higher than a site paying to have a high page rank.

If you’re asking yourself “how can a company find me a domain name that’s going to get a lot of hits”, the answer is simple. A lot of established sites will have plenty of dedicated traffic. A domain that has a lot of traffic will often garner a higher price than one that has less traffic. Of course, this is one of the best ways to have the most popular domain name, getting one that is already popular. Even if a domain name is not particularly “popular” the more well known one is, the better off you are owning it. An easily remembered domain will also help you go a long way in getting and retaining customers. People find simple words and phrases to be easier to remember than a full company name. Some pages may simply be unavailable and others that are more desirable may end up costing you an arm and a leg.

Of course it varies exponentially from situation to situation which is the best thing for you to do. You can’t spend a large amount of money on a domain name if you simply do not have the money to spend. It’s important to consider every option available as well as to shop around for the sake of pricing the best alternative. You will not go wrong if you can buy an older domain.

The author, Sam Domainian, has spent much of his life providing expert advice on old domains and when one should buy them. If you want someone to sell a domain that is good for your business, you owe it to yourself to take a look at his website.