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Free Ecommerce Shopping Cart Solution

If you’re planning on opening your own online store, you should make sure that you learn all about ecommerce shopping cart, so that you can select the best online store builder for your business. One big decision you want to make early on is whether you want your online store to consist only of a shopping cart, or if you want your online store to be your entire site, with shopping cart functionalities available to every page. Let’s look at the options.

Ecommerce Option One: Complete Online Store

Software that creates a complete online store for you, with completely integrated ecommerce capabilities, is arguably best for new websites, since it will save you the trouble of buying separate content management software and then integrating it with your current site.

Here are some things you can do with a completely ecommerce-enabled web store that you can’t do with a traditional website that just has a CMS attached:

. Show a “in your shopping cart” list of selected items to users who add something to a cart, then continue browsing your site. Studies have shown that “shopping cart abandonment,” in which users add something to the cart and then forget about it while browsing the site, is greatly reduced when users can see their shopping cart contents in front of them at all times.

. Feature a different product on your homepage each day, rotating based on a dynamic selection from your shopping cart inventory.

. Automatically recommend a brand new product to users who are browsing a related page on your site-without updating the code on that page.

. Remind returning visitors to your homepage of an item they added to a shopping cart on a previous visit but did not purchase.

. Manage your entire website’s look and feel, including both the regular pages and the shopping cart pages, from a single interfaces, without having to copy changes in design from one to the other.

. Automatically remove a product featured on regular pages of your site when it is no longer in stock.

. Show an updated list of the latest additions to your inventory on the homepage or other non-shopping-cart pages.

. Display a signup form for users to receive email announcements of new products, dynamically generated from your web store.

Ecommerce Option Two: Separate Shopping Cart

If you already have a website, transferring everything to a new web store system can be daunting. You may want to start your foray into ecommerce with a simple add-on shopping cart.

But don’t limit your possibilities for the future. You can still employ a full-featured web store now and simply use only its shopping cart functions. Simply set up the online store to show in a directory or subdomain of your existing domain, or host it off-site completely. Then link to the individual product pages on the web store from your existing site.

Users never have to know the shopping cart is actually a full-featured site with its own homepage-they’ll never see those pages, and in many web store software packages, you can simply disable those pages from every being created.

After all, on the web you don’t have to buy a bigger building to expand your store. Why limit your growth with less-fully-featured software? Choose ecommerce software that will grow with your business, and your store can grow as big as you can make it.

Jack “Johnny” Donaldson is an expert in accept online checks and Free shopping cart Services.

The In and Outs of Online Credit Card Processing Security

As an online merchant accepting payment cards payments, you have numerous security issues that you must be aware of for the safety of your business and your consumers. At this time, there are two main aspects of payment cards security for payment cards processing, including “AVS” and “CVV”. Both allow payment cards transactions to be completed anonymously over the internet, and any merchant accepting payment cardss online should require both forms of information of your customers.

Address Verification Service

The “AVS”, or address verification service, is used to determine that the address provided by a customer matches the address associated with a payment cards account. This helps generate confidence that the person who is entering the payment cards details is the person who owns it. While the AVS is not required to process payment cards transactions, when it is provided the transaction processor will send a response back with details of how much of the address provided matches the address on the payment cards.

A payment cards will not be denied if the address is entered wrong, it is up to the merchant to decide what to do if the address only matches partially or not at all. You can deny the sale, or require the buyer submit additional information, or give them the opportunity to correct the address information, before processing the transaction.

Card Verification Value

The “CVV”, or card verification value, sometimes referred to as the CVV-2 is a three to four digit number found on the back of American Express, MasterCard and Visa cards. It’s on the card but not on any statements, so that if an individual has found a payment cards statement in the trash, they aren’t able to complete a sale that requires the CVV code for verification purposes. When a customer is able to enter the CVV code, it’s a strong indication that the customer has the payment cards in hand, which increases the potential of the card belonging to the person who is attempting to use it to make a purchase online.

Most payment cards fraud online occurs when a thief has found a discarded receipt or a thrown out payment cards statement, but by requiring the CVV code, the merchant can eliminate that type of fraud.

If a CVV number is entered and is incorrect, the transaction will be declined by the payment cards issuer.

Providing Consumers with Top Security

If you are going to accept payment cardss online for payment for products or services offered through your website, it’s imperative that you provide your customers with a guarantee that you’re protecting their payment cards information.

payment cards processing typically requires that the customer’s information is transferred about four times, which means there are four instances when someone could gain access to the cardholder’s details.
When a customer first sends the payment cards information to you via your checkout or web based form. You are solely responsible for security as the internet merchant, at this stage in the payment cards transaction process. Having a secure server and a valid security certificate with the https protocol will protect and encrypt private information you receive from customers.

You will want to be sure that the payment cards transaction processing software you use for your business is secure by using a reputable processing company.
As customer information is moved in and out of a database through the transaction process, the security must be top of the line- and this is ensured by choosing a solid company that offers encrypted software for this part of the process.

Finally, when customer payment cards information is viewed or handled by you or your staff, it’s important that you ensure security at this stage as well.

Robert Sonnigan writes about merchant accounts and is an expert for credit card processing web sites.