By Christian Fea on September 4, 2010
Endorsements are one of the most powerful tools in joint venture marketing today, thanks to the proven psychology that stands behind them. Endorsements are essential if you want to build consumer confidence quickly and cheaply, and joint ventures are tailor-made for such a task.
Consider the psychology behind endorsements, and you will see why they should be an integral part of every JV you undertake.
Celebrity Endorsements
If Michael Jordan wears a certain brand of underwear or Michael Phelps eats a particular breakfast food, it stands to reason that the product in question will help us be more athletic, successful or attractive as well, right? Read More »
By Terry Mickelson on September 4, 2010
The most successful business owners have a plan from start to finish, leaving no small detail out. A smart move includes having a chief financial officer on the payroll to look over all the expenses and keep the money flow running smoothly. Not wanting to hire just anyone, a smart business owner would want to have a highly experienced CFO that can handle the job and keep the business afloat. With using our interim cfo services, our B2B cfo will help increase the value of your company. Read More »
By Terry Mickelson on September 4, 2010
The most successful business owners have a plan from start to finish, leaving no small detail out. A smart move includes having a chief financial officer on the payroll to look over all the expenses and keep the money flow running smoothly. Not wanting to hire just anyone, a smart business owner would want to have a highly experienced CFO that can handle the job and keep the business afloat. With using our interim cfo services, our B2B cfo will help increase the value of your company. Read More »
